About Daughter Earth

In a world where sustainability has become a buzzword in the beauty industry, carving a niche for a conscious beauty brand requires a unique approach. Daughter Earth, founded by Prasanthy Gurugubelli, has managed to do just that by blending advanced science with ancient Ayurveda to create skincare solutions deeply rooted in traditional wisdom and scientific innovation.

Daughter Earth's journey began with Prasanthy's personal battle with super-sensitive, acne-prone skin. Determined to find a solution, she embarked on a mission to harness the power of plants and combine it with modern science to develop effective and sustainable skincare products.

The brand's commitment to quality is evident in its rigorous research and development (R&D) processes. Daughter Earth's formulators seamlessly merge ancient Ayurvedic techniques like taila paka vidhi, sneha kalpana, and kashayas with cutting-edge methods such as supercritical extractions and cryogenic processes. The result is a range of products that reflect the confluence of ancient wisdom and scientific innovation.

One of their recent achievements is the Serum Absolut, a groundbreaking product that combines a retinol alternative and blue-light rescue actives in a clean formula. It took four R&D agencies and three years of painstaking effort to perfect this formula.

Despite being an Ayurvedic brand, Daughter Earth upholds strict quality standards. Every product undergoes a rigorous approval process by the FDA or the Ministry of AYUSH to ensure safety and effectiveness. The brand also focuses on sourcing the finest ingredients from remote regions, supporting local communities while maintaining eco-friendly and sustainable practices.

In a world where green beauty is often associated with trendy ingredients and marketing gimmicks, Daughter Earth stands out by prioritizing effective formulas, sustainable supply chains, and uncompromising quality.

The brand's commitment to sustainability extends to its packaging innovations. Daughter Earth uses glass and aluminum, avoiding plastic whenever possible. They've introduced refill packs made from recycled and biodegradable kraft paper, reducing the environmental impact of their products.

Daughter Earth's story is a testament to the power of combining ancient wisdom with modern science and a dedication to ethical and sustainable practices. As the beauty industry evolves, brands like Daughter Earth are leading the way in redefining what it means to be a conscious and impactful player in the beauty landscape.