About Mix Mitti

In the ever-evolving world of fashion, a new breed of designers is emerging, armed not only with creativity but also a strong sense of social responsibility. Among these passionate individuals is Shivangi Bajpai, a Delhi-based designer and wildlife enthusiast, who has taken it upon herself to blend her love for fashion and wildlife conservation. The result? MixMitti, a unique lifestyle and accessories brand that advocates for animal welfare and environmental consciousness.

Shivangi Bajpai's journey to founding MixMitti was far from conventional. A graduate in textile design from the prestigious National Institute of Fashion Technology (NIFT) in Kangra, she initially ventured into the fashion industry with the dream of creating beautiful garments. However, her path soon diverged as she recognized the environmental challenges associated with clothing production and its impact on sustainability.

In an effort to align her career with her values, Bajpai chose to explore the world of lifestyle accessories, where she believed she could make a more significant contribution to sustainability. Her dedication to a more sustainable future led to the birth of MixMitti.

MixMitti is not just another fashion brand; it's a powerful statement in support of wildlife conservation. Bajpai's brand is PETA-approved and centers its focus on animals, whether they are endangered, at risk, or thriving. The product range includes a variety of handbags such as duffels, slings, satchels, totes, as well as smaller accessories like envelope clutches, laptop sleeves, and notebooks. What sets MixMitti apart is its commitment to using natural and biodegradable materials like cork, coconut leather, and plant-based alternatives.

MixMitti's collections are a testament to Bajpai's passion for wildlife and her dedication to raising awareness. The brand's initial collections featured photographs of endangered species, including Bajpai's own wildlife photography and contributions from other talented photographers. These images adorned the bags, telling a visual story about the plight of these magnificent creatures.

In later collections, MixMitti ventured into using traditional Indian folk arts like Madhubani, which frequently incorporate animal motifs. These designs serve as both artistic expressions and educational tools, providing customers with insight into the beauty and significance of the animals they represent.

MixMitti's mission goes beyond creating stylish accessories; it's about encouraging conscious choices. Each MixMitti product serves as a reminder of the importance of sustainability and animal welfare. When you carry a MixMitti bag, you're not just making a fashion statement; you're also spreading awareness about the natural world and the need to protect it.

MixMitti's commitment to the environment doesn't stop at its product designs. The brand dedicates a portion of each purchase to support animal welfare and conservation initiatives. By choosing MixMitti, customers contribute to sustainable job opportunities for Indian artisans and join the fight against activities that threaten wildlife and lead to species extinction.

Shivangi Bajpai, the founder of MixMitti, is a multi-talented individual with a profound love for animals, travel, and photography. A graduate in Textile Design from NIFT, Bajpai's journey into fashion has been nothing short of remarkable. From receiving the Best Graduation Collection Award from NIFT to working with the Ministry of Minority Affairs on projects that uplift Indian artisans, she has left an indelible mark on the Indian fashion industry.

However, her most significant achievement lies in her vision for MixMitti, where she combines her artistic flair with an unwavering commitment to environmental and wildlife causes. Her unique approach and entrepreneurial spirit have propelled MixMitti into the mainstream of Indian fashion, establishing it as a brand that not only looks good but also does good.

MixMitti is more than a fashion brand; it's a movement. Shivangi Bajpai's unwavering dedication to wildlife conservation and sustainability is a shining example of how fashion can be a force for positive change. When you choose MixMitti, you're not just accessorizing; you're making a statement in support of the environment, wildlife, and ethical fashion. So, why not join the movement and carry a piece of MixMitti's meaningful fashion with you, as a reminder that a better future is possible when we make conscious choices.