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About Casegoods
Casegoods, an internationally acclaimed brand with a distinctive position in the realm of design, has seamlessly evolved as a natural extension of the renowned architecture practice, Case Design. The studio not only upholds but also advances the core values instilled by its founding practice. Having matured into an independent entity, Casegoods boasts a dedicated design and production team, a fully equipped workshop, established stockists, and a notable presence in exhibitions worldwide.
Situated at the heart of the design and cultural hub of Mumbai, Casegoods enjoys unparalleled access to a diverse array of materials, methods, and production techniques. This unique positioning allows the brand to seamlessly blend state-of-the-art technology with the age-old knowledge, skills, and processes that have been passed down through generations of crafts and oral traditions.
Rooted in Mumbai, the brand has cultivated deep relationships with craftspeople and artisans over the past two decades. Many of these craftspeople are part of family-run organizations with a heritage spanning more than 40 generations. Their tacit knowledge, profound understanding of materials and methods, and a commitment to engaging in an iterative design process contribute immensely to the success of both the process and the final product.
The development of each Casegoods product is an intricate journey that often begins with a sketch, a moment of inspiration, or a desire for an object that the designers envision for personal use. These initial ideas undergo a rigorous development process that considers performance, durability, aesthetics, and life-cycle. The brand's deep and direct engagement with craftspeople, coupled with the integration of workshop culture into its practice, allows for swift and efficient transformation of sketches into samples and prototypes. This iterative approach enhances the brand's capacity to study, review, and improve each product and detail, striving to create items of exceptional quality that are meant to be used and cherished for generations.
Casegoods stands out not only for its innovative design but also for its commitment to preserving and nurturing traditional craftsmanship. By combining modern design sensibilities with ancient techniques, the brand creates a unique and timeless collection that resonates with a global audience. In essence, Casegoods is more than a brand; it is a testament to the seamless fusion of tradition and modernity, craftsmanship and innovation.
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