About  Beco

In the bustling city of Mumbai, three friends embarked on a journey that would change not only their lives but also the fate of the environment. Aditya Ruia, Anuj Ruia, and Akshay Varma, united by a shared concern for the planet, came together to form a company called Beco in the year 2018. Little did they know that their shared vision would soon become a beacon of hope in the battle against plastic pollution.

The inception of Beco was sparked by a poignant moment during a beach clean-up in Mumbai. As Aditya, Anuj, and Akshay combed the shores, picking up discarded plastic waste, they stumbled upon an orange wrapper that had been lingering on the sands since the 1990s. It was a wrapper from a chocolate bar, long forgotten but still intact, serving as a grim reminder of the lasting impact of plastic on the environment. This discovery shook them to their core, igniting a determination to make a difference.

With a mission to craft, support, and drive a positive change in the world, Beco set out to provide sustainable and eco-friendly alternatives to single-use plastics and packaging. Their journey began with a focus on tissue paper and garbage bags, but they soon realized the potential of bamboo as a game-changer. Moso bamboo, which primarily grows in China, Maharashtra, and North East India, became the cornerstone of their eco-friendly product line.

Beco harnessed the power of Moso bamboo to create reusable bamboo cloth that was not only super absorbent but also 100-percent compostable. These bamboo-based products, including kitchen towels, toilet rolls, and toothpicks, represented a significant shift away from non-biodegradable materials like microfiber. Each bamboo kitchen towel could be washed and reused up to 100 times, a testament to Beco's commitment to sustainability.

One of the pivotal decisions that set Beco apart from conventional businesses was their refusal to use plastic packaging. Instead, they opted for craft and recycled paper, demonstrating their unwavering dedication to reducing plastic waste. This choice was more than just a business decision; it was a statement of their values and their belief that every piece of plastic disposed of would eventually find its way back, causing immeasurable harm.

As Beco continued to grow, they became an internet-first brand offering a wide range of eco-friendly home, kitchen, and personal care products. From kitchen towels to home cleaners, charcoal toothbrushes to garbage bags, tissues to organic baking papers, Beco was on a mission to make sustainable living convenient, affordable, and accessible for Indian consumers.

Their impact extended far and wide, with 10,000 offline retail locations across India carrying their products. Aditya Ruia, one of the co-founders, expressed their collective sentiment, "We are thrilled to have a spate of like-minded individuals in our investors who share our vision of making sustainable living convenient, affordable, accessible, and finally a reality."

For Beco, sustainability wasn't just a buzzword; it was a way of life. They believed that a company's values were as important as the products it made. They knew that plant-based products and compostable ingredients were more sustainable than their plastic counterparts. They believed in waste reduction, not just in their products but throughout the entire lifecycle, from sourcing raw materials to manufacturing, packaging, delivery, and disposal.

In a world filled with noise and pollution, Beco was an oasis of simplicity, spirituality, and purity. They invited everyone on their journey, urging them to ponder their own beliefs. For Beco, the story was far from over; it was a continuing narrative of dedication, integrity, and unwavering commitment to the planet they called home. As they crafted eco-friendly solutions, one Beco product at a time, they proved that a little revolution in how we live, what we buy, and what we throw away could indeed make a world of difference.