About Ubtan Story

This is the inspiring tale of Priyanka Dev and her brand, "Ubtan Story." Priyanka Dev's journey began with cherished memories of her grandmother, her Amma and dadi. It was in the warm embrace of their ancestral home's humble kitchen that she first encountered the fragrant magic of Ubtan, a homemade scrub, and her grandmother's legendary handmade Kaajal. These early experiences ignited a spark within Priyanka, a desire to explore the world of natural beauty and to carry forward the legacy of her grandmother's homemade remedies. Priyanka's vision was clear and resolute – to create a brand that embodied the pure love of her grandmother, the kindness of her heart, and the sustainability of her ancestral wisdom. With this vision in mind, she founded "Ubtan Story."

At the core of Priyanka's mission was her unwavering commitment to the environment. Every aspect of Ubtan Story, from product packaging to ingredients, reflected this commitment. Priyanka wrapped her products in recyclable and reusable tins, using simple paper envelopes and labels free from plastic coatings. Instead of plastic bubble-wrap, she chose paper shreds made from recycled office papers to protect her creations. Even the outer cartons were crafted from paper, ensuring they were 100% compostable in home composting bins. Minimizing packaging was not just a goal; it was a promise she kept.

Priyanka's story was also about supporting local women-led businesses. She believed in the power of collaboration, often pairing her products with items made by local artisans who shared her commitment to sustainability. Handcrafted clay soap dishes and cloth "potli" bags not only added to the beauty of her products but also represented her dedication to empowering local artisans.

Animals held a special place in Priyanka's world. She never conducted or commissioned animal tests and sourced ingredients only from suppliers who shared her cruelty-free values. Ubtan Story proudly offered vegetarian and vegan options, catering to a diverse audience.

Priyanka was not content with merely creating products; she was a fervent environmental activist. Her website and blog served as platforms to inspire others to reduce plastic waste, segregate their waste at home, and explore home composting solutions.

Priyanka's dedication to sourcing the finest ingredients fostered fair business dealings with local Indian suppliers. She carefully selected organic and locally grown ingredients, directly from farmers who extracted them using traditional Indian cold-pressed methods. From organic oils to South Indian cacao seeds for cocoa butter, every element was chosen with care.

Above all, every Ubtan Story product held a piece of Priyanka's heart, a unique story behind its creation. Her mission was not just to deliver exceptional skincare but also to create a deep connection with her customers, allowing them to feel the love and dedication she poured into each creation.

As the founder of Ubtan Story, Priyanka Dev's story is a testament to love, sustainability, and a profound respect for the Earth. It is a story of hope for a planet in need, where beauty and responsibility coexist harmoniously. In her products, Priyanka has captured the essence of her grandmother's love and the wisdom of generations, creating a legacy of natural beauty and eco-consciousness for all to enjoy. Ubtan Story is not just a brand; it's a celebration of the Earth and the traditions that have nourished it for generations.