About Awenest 

In a world bustling with consumerism and rapid progress, Atul Gupta stood out as a beacon of minimalism and conscious living. From the earliest days of his life, Atul was a minimalist at heart, a trait that even his family noticed when he was just a month old. As he grew, his values only solidified. He embraced veganism and the concept of ethical living, long before these ideas became mainstream.

Four years ago, Atul embarked on a remarkable journey. He made a decision that would not only transform his life but inspire others around him. He stopped buying new clothing altogether, choosing instead to cherish what he already had. Guided by his wife's unwavering support, he undertook a biannual cleaning ritual. This wasn't just about tidying up; it was a ritual of letting go, of donating and sharing his possessions with others who might benefit from them.

Atul's values and way of life found a new channel to flourish – awenest. He co-founded this platform with a vision of sustainable living that embraced even the smallest steps. This was a haven for people who believed in harmony with the planet, who understood that each decision, each action, could ripple into something greater. awenest was born from Atul's own journey, his relentless pursuit of a planet-friendly existence.

With a background rich in marketing experience from corporations like LG, Idea, and Motorola, Atul brought his unique brand of honest and intellectual marketing to awenest. He was an alumnus of prestigious institutions, NIT Trichy and IIM Lucknow, and his matter-of-fact thinking was a driving force behind the platform's mission. He aimed to make sustainable living not just an option, but the only way to live.

At the heart of their philosophy was a simple truth: every thought and action must align with the planet's well-being. If it doesn't, it's not a solution. The journey to awenest was not about perfection but curiosity, not about flawless success but continuous learning. They recognized the inevitability of trials and failures, but their commitment to transparency remained unwavering.

Awenest was a space where individuals and the platform itself evolved together. It was a space for awareness, for exploration, for sharing knowledge and sustainable products. Their online plastic-free store was a treasure trove of organic, vegan, chemical-free products that catered to everyday needs, from food and self-care to home-care and planet-friendly gifting.

From mountains and treks to running, Atul's passion for nature echoed through awenest. His saintly demeanor and strategic thinking fused to create a movement that championed a world where conscious choices weren't the exception, but the norm. Atul's journey from minimalism to awenest was a testament to the power of an individual's convictions and the ripple effects they could create.

And so, awenest bloomed – a symphony of sustainability, a chorus of people working together to build a more harmonious future. Through curated knowledge, thoughtful products, and a community of like-minded individuals, awenest was more than a platform; it was a movement towards a better world, one small step at a time.