Welcome to
Shop Without Guilt
About Us
We are a group of passionate individuals who share a deep enthusiasm for both our planet and the incredible craftsmanship that Indian brands have to offer. Our mission is twofold: to save the planet by promoting sustainable products and to showcase and promote Indian brands on a global stage.
Featured Brands
The Moms Co.
Explore the mom and baby care products for skin, body and hair with The Moms Co.
Jivisa
Jivisa is a holistic wellness store straight from the heart of Himalayas dealing in skincare, stress relief, immunity-building, detox, and many other
Casegoods
Casegoods stands out not only for its innovative design but also for its commitment to preserving and nurturing traditional craftsmanship.
Brown Living
Brown Living stands out in the ecommerce landscape as an advocate for sustainable living.
Mix Mitti
Lifestyle accessory brand dedicated towards animal conservation and welfare.
Pahadi Local
Pahadi Local is an initiative that identifies and sources wellness products locally from the Himalayas.
Eleven Eleven
The materiality of the clothing connects wearers to the environment, fostering a sense of responsibility towards the planet.
Beej
Studio Beej, born from a dreamer's heart, had set a new standard for fashion in India.
I was a Sari
A welcome step in the zero-waste fashion community, since every inch of the drape finds home in a reformed product.
Purearth
Ayurveda, with its holistic approach to health, forms the very foundation of Purearth.
Ubtan Story
Ubtan Story is not just a brand; it's a celebration of the Earth and the traditions that have nourished it for generations.
Paper Wings
ACT Paper Wings tackles waste management through upcycling, converting trash into valuable resources.
Mission
Our mission is to champion our planet's well-being and elevate the exceptional craftsmanship of Indian brands.We are a passionate community dedicated to promoting sustainable living and showcasing exceptional Indian brands on a global platform.
Values we hold as a part of our organization
Sustainability: We prioritize sustainability in every aspect of our platform. From the brands we showcase to the products we offer, environmental responsibility is at the core of everything we do.
Ethical Empowerment: We believe in supporting brands that adhere to ethical practices. Our commitment to fair trade and responsible sourcing ensures that both consumers and producers are empowered in the process.
Positive Change: Our ultimate goal is to drive positive change on a personal, local, and global level. With each purchase and interaction, we strive to create a world that is healthier, kinder, and more sustainable for generations to come.
Quality Assurance: Our dedication to quality ensures that every product meets rigorous standards of craftsmanship and sustainability. You can trust that every purchase is an investment in durability and excellence.
Community Connection: We foster a sense of community among consumers, producers, and advocates of sustainable living. Together, we create a network of conscious individuals working towards positive change.
